ColdFusion Developer's Journal's distribution consists of paid subscribers with the remainder comprised of worldwide newsstand/single copy sales, trade show bonus distribution (an average of two major shows per month) and education/trade/industry wholesale distribution.

CFDJ's circulation growth strategy consists of strategic marketing alliances with the leading ColdFusion product vendors, contracts with the largest international, national and regional newsstand wholesalers and distributors, heavy direct mail marketing solicitations, heavy trade show participation, and top-quality on-line publications along with high-traffic Web presence.