Click here to close now.

Welcome!

You will be redirected in 30 seconds or close now.

ColdFusion Authors: Yakov Fain, Maureen O'Gara, Nancy Y. Nee, Tad Anderson, Daniel Kaar

Related Topics: ColdFusion

ColdFusion: Blog Post

Creating A New Business On The Internet: From Ground Zero to Cash Flow

Part One - The Beginnings or Leveling the Site Field

To focus our efforts in this article series we define the beginning and end points.

The Beginning Point

You want to establish a new business on the Internet because of all the advantages you know exist with doing business exclusively on the Internet.  Just to list a few:

  • No need to carry physical inventory
  • No need to deal with paying customers face to face
  • You can conduct your business from anywhere (even Starbucks or McDonalds)
  • You can pick any niche you want (preferably one in high demand you can make money with)
  • The barriers for entry of a new Internet business are the lowest of any startup (lowest capital requirements)

You have the desire and determination to work at your new business to make it successful (success does not just fall into your lap.)

One End Point

You have established one line of cash flow and know everything about it and how you arrived at this point.
You know enough about the process involved with creating it that you can do it again for another line.

Now that we have beginning and end points defined we begin leveling the site field.

Black Holes

If you must spend money monthly for the product or the service you are selling, then do not go in that direction. It is too easy for that type of business to be abused and to take advantage of the consumer (think Ponzi scheme). After all, you are new to Intenet business so how will you be able to tell the difference? Turn away and go somewhere else.
REASON: You will have to market and advertise it, so why should you also pay to use it. That means lower profit for you immediately (waste of capital, lower ROI) any way you slice it.

If you must get customers to sign up for a monthly charge, then do not go in that direction for another company.
REASON: That is exactly what you want to do with your own customers, so why should you be doing it for someone else (waste of your time and efforts and your customer's money.)

If you are directing prospects to a website to enter their email address, then do not go in that direction for another company.
REASON: That is what you need prospects to give you to establish a customer base, so why should you let anyone else get that email address instead of you.

Conservative New Internet Business Creation and Construction

So what to do. Your name is a valuable asset on the Internet. Your name is your best branding because it instantly instills legitimacy to your activities and instills confidence with customers. This is because you are not afraid to be associated with selling to them and you are dealing with them on a personal level (it seems to them to be one-on-one) so they are not afraid to deal with you and fewer questions arise in their minds.

Purchase your domain name for branding. It should contain your name and be a .com. If you commonly use a nickname, use that. Hopefully it will be shorter than mine (easier for customer to remember.)

ex. - RichardEByrd.com

You should also include the .net and .org, because others out there will spot you and your success and squat on these TLDs (Top Level Domains) if you don't get them now.

If you don't have a favorite source to obtain your domain names, here is one (the pricing for domain names is yearly).  You also need to make a decision on a hosting plan (the pricing for hosting plans is monthly). If the prices are attractive to you, then just get it while you are there.

http://mywebsitehoster.com/

WARNING: Since you are going to be using your domains and hosting for business which will include email campaigns to your customer base, there is at least one company to avoid:

"Also, i do not want to get into it here, but do not use Godaddy.com to host your domain name. They are the only service I know that will take ownership of your domain if you get a spam complaint.  This is worse than your host shutting you down.  If this happens they own the domain, lock out your account and will not allow you to move it. You are dead in the water and if you are lucky to get it back, it could take 3-4 weeks." 1

This super affiliate marketer had no recovery plan in place. This caused him problems because he lost access to his email lists and could not contact his customer and affiliate bases.

Email Campaigns

To avoid problems with consumers and your email campaigns, always use a double opt- in (also known as Confirmed opt-in or COI) method with your prospects.

Some companies like Comcast and Hotmail can block incoming email based on automated rules, so the destination address never knows there was an email sent to it. This process is known as blacklisting a domain or IP subnet.

That is why many marketers ask you to manually whitelist their email address in your email client software so you can get email from them. Some even explain how to do this process.

References:

1 Mike Filsaime's Butterfly Marketing Manuscript New Version 2.0  © 2006-2009  http://ButterflyMarketing.com - MikeFilsaime.com, Inc.

Part Two will continue with conservative new Internet business creation and construction, architecture and backup plans.

More Stories By Richard E. Byrd

It is well known that big business is extremely inefficient. *

With forty years of electronics, computer and software in the trenches industry background, you get an experienced point of view for information to solve your current business needs. This includes twenty years in the manufacture of military, aerospace, medical, commercial and industrial products covering all aspects of Quality, Engineering (Design and Manufacturing), the Supply Chain and Operations. Broad and in depth coverage all from one source.

* After all, why the big push for SixSigma, Lean and the other methodologies in use by Motorola, GE, Toyota and the likes trying to get the employees to contribute their know how in teams to make better profits?  With small and medium enterprises comprising the vast majority of business statistics and huge portion (around half) of GDP, it makes sense. Proven globally by the current state of affairs in 2008.                    


http://RichardEByrd.com/
http://EverythingForTheNetFree.com/

@ThingsExpo Stories
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
HP and Aruba Networks on Monday announced a definitive agreement for HP to acquire Aruba, a provider of next-generation network access solutions for the mobile enterprise, for $24.67 per share in cash. The equity value of the transaction is approximately $3.0 billion, and net of cash and debt approximately $2.7 billion. Both companies' boards of directors have approved the deal. "Enterprises are facing a mobile-first world and are looking for solutions that help them transition legacy investments to the new style of IT," said Meg Whitman, Chairman, President and Chief Executive Officer of HP...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.