You will be redirected in 30 seconds or close now.

ColdFusion Authors: Yakov Fain, Jeremy Geelan, Maureen O'Gara, Nancy Y. Nee, Tad Anderson

News Feed Item

Roundarch and Tesla Highlight Next-Generation Driving Experience at Adobe MAX 2009

Executives and engineers from interactive software pioneer Roundarch and leading electric vehicle manufacturer Tesla Motors will outline the next-generation driving experience at Adobe MAX 2009, one of the world’s most popular developer conferences.

Roundarch, a leader in digital design and implementation focused on building enterprise class Web sites, Web applications and next-generation “screen-based” experiences, and Tesla, the only automaker producing and selling highway-capable EVs, will focus on the development efforts behind the Model S prototype. The all-electric family sedan, expected to debut as a 2012 model-year vehicle, features a unique infotainment system -- a 17-inch, fully customizable touchscreen display that can serve as a digital canvas for drivers and passengers.

Dave Meeker, Roundarch director of emerging technology, and Tesla Chief Designer Franz von Holzhausen will lead a theoretical discussion Tuesday at the Los Angeles Convention Center on how the world’s leading electric vehicle manufacturer is using rapid prototyping to shape the user interface. Engineers from both companies will provide insight on how the conventional bricks–and-mortar dashboard will be transformed into a touch-based digital experience.

“We believe the next generation of cars will be connected directly to the Internet, and Roundarch, Tesla and Adobe are leading the charge,” said Meeker. “Adobe’s mix of tools from Adobe Suite, Adobe Flex and Adobe Air increased our efficiency in designing and developing the Model S prototype, so this is a very appropriate forum, and we look forward to a lively discussion.”

“The Model S will embody Tesla’s uncompromising attitude toward customers and a big part of that will be the in-car experience and the personal infotainment system,” said von Holzhausen. “We’re already very deep into development of the Model S, and we’re confident it will be the best example of a truly Web-enabled car.”

Tesla and Roundarch Sessions at Adobe MAX

Tesla is the only automaker producing and selling a highway-capable electric vehicle. The all-electric Roadster sports car – faster than a Porsche but greener than a Toyota Prius -- will be on display at booth 435.

The companies will host the following sessions:

* “Reinventing the Driving Experience: The Tesla Model S”: von Holzhausen, Meeker and Roundarch creative director Zach DeBord discuss elements of the design process behind the Model S.

Time: Tuesday, Oct. 6, 1:30 p.m.

Location: Room: 406A

* “Behind the Technology in the Tesla Model S”: Engineers at Tesla and Roundarch will discuss how they developed the software and hardware technology that powers the user experience in the Model S infotainment system. Presenters include Meeker and Roundarch architect /evangelist Adam Flater, along with Brian Finn, Tesla senior manager of interactive electronics, and Evan Small, Tesla senior interface developer.

Time: Tuesday, Oct. 6, 3:00 p.m.

Location: Room: 406A

About Roundarch

Roundarch designs and implements digital experiences for the world’s largest organizations. Roundarch delivers web sites, rich web applications, mobile apps, social media applications, digital marketing campaigns and more for clients such as Avis, A&E, Hershey’s and the US Air Force. Roundarch’s unique blend of breakthrough user experience design and enterprise-class technology implementation is perfectly suited for the most complex problems in the digital space. Roundarch has offices in Boston, Chicago and New York. For more information visit www.roundarch.com and http://impost.roundarch.com/.

About Tesla Motors

Tesla sells cars online and has delivered more than 700 electric vehicles to customers in North America and Europe. The company’s goal is to produce increasingly affordable cars to mainstream buyers – relentlessly driving down te cost of EV technology. Tesla achieved overall corporate profitability in July, thanks to strong demand for the Roadster, the highly acclaimed sports car that’s faster than Porsche 911 or Audi R8 yet is twice as energy efficient as a Toyota Prius. With an EPA-estimated range of nearly 250 miles per charge, it costs less than $5 to refuel. Roadsters qualify for numerous incentives, including a $7,500 US federal tax credit, sales tax waivers and credits in several states, and incentives throughout Europe.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...