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ColdFusion Authors: Yakov Fain, Maureen O'Gara, Nancy Y. Nee, Tad Anderson, Daniel Kaar

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Hot Banana's Multilingual Web Content Management Suite (WCM) Expands Into International Markets

Hot Banana, now powering more than 14 different language Web sites

Hot Banana Software announced that momentum is building for the search engine friendly, Multilingual functionality of its Hot Banana Active Marketing Web Content Management Suite which has resulted in the signing of three International Channel Partner agreements. The latest Hot Banana Channel Partners are; Neshami Company of Kuwait; Zmart of Delft, Holland; and Information Providers, of Santo Domingo, Dominican Republic.

"This is great news for us," says Krista Lariviere, President and CEO, Hot Banana Software Inc.  "Our objective is to aggressively increase international revenues. These three agreements give Hot Banana the ability to scale worldwide using Channel Partners instead of having to create our own international direct sales network. It took us years to develop our Hot Banana Multilingual WCM solution and now its powerful capabilities and ease-of-use are becoming widely known and getting the attention it deserves. Hot Banana enables the rapid development and deployment of multiple localized versions of a Web site that are search engine friendly in any language, based on a common look-and-feel. "

"The Hot Banana Active Marketing Web Content Management Suite's Multilingual capabilities and its ease-of-use is exactly what our clients are looking for," says Abdulaziz A. Khajah, General Manager, Kuwait Neshami Company. "The localization of the Web site for our Kuwaiti and Middle Eastern market, while reusing common template and graphical elements and the process of replicating Web site content into Arabic is greatly simplified by using Hot Banana."

Hot Banana's Multilingual Capabilities
Hot Banana is fully Unicode compliant to enable its Web Content Management Suite to store, retrieve and deliver multiple languages through a single Web site, and can therefore support content in any language including multi-byte languages, such as Chinese, Arabic and all the Eastern European languages. To-date Hot Banana powered Web sites have been translated into:

English Dutch Polish
Arabic Italian Portuguese
Chinese German Vietnamese
French Estonian
Spanish Farsi

"Hot Banana is fast becoming one of the most experienced search engine friendly Multilingual Web Content Management software providers in the world," says Krista Lariviere. "Publishing Web sites in several languages at once has always been a challenge, and traditionally not been something Content Management Systems have been very good at.  The Multilingual Web Content Management market is still immature, and solid multilingual WCM solutions are few and far between. Hot Banana now addresses this market and offers additional built-in Multilingual Active Marketing capabilities such as email, enewsletters, press release distribution and Web analytics."

Hot Banana's flagship product, the Hot Banana Active Marketing Web Content Management Suite, solves these problems in a scalable, transparent and manageable way. Hot Banana can easily maintain several different translations of the same Web pages right out-of-the box, making Multilingual Web sites, Intranets, Extranets and Micro Marketing sites much easier to create and more affordable. The Hot Banana WCM public-facing Web site, front-end supports all languages and character sets and the Hot Banana software administration console functions are currently available in English, French and Chinese.

Hot Banana includes translation workflow processes allowing changes to content to trigger appropriate notifications to the assigned translators of the other language versions of that page, greatly simplifying and speeding up the translation and localization process.

Hot Banana Multilingual Capabilities Include:
Multilingual Site Manager
For the creation of mirrored Multilingual Web sites with translation handled via a workflow process
Hands-on management of all aspects of a Multilingual Web site features including; search engine optimization; language-specific metadata; content; internal search and navigation elements
Content localization for Global Web sites
A toggle between different languages on a page-by-page basis
Unicode fully supported - unlimited languages and countries
Right-to-left, left-to-right content flowing
Easy-to-use WYSIWYG editor
Translation workflow (user-defined)  

About Hot Banana Software, Inc.
Founded in 1999, Hot Banana powers Internet, Intranet, Extranet and Micro Marketing Web sites for more than 200 companies worldwide in more than 14 languages.  Designed for non-technical users, Hot Banana is an easy-to-use, full-fledged Web Content Management Suite designed to easily manage a Web site's content creation and publishing process.

The Hot Banana Active Marketing Web Content Management Suite consists of the end-to-end integration of Web Content Management and Active Marketing, including WebTrends and ExactTarget.  This makes Hot Banana an ideal optimized eMarketing platform for corporate communications, branding, lead generation & conversion campaigns, customer self-help & retention programs.  Hot Banana is available directly, or from 14 Channel Partners Worldwide, either On-Demand, or Licensed. Clients include: InsureMe, Algoma Steel, Bell Industries, Parents Action for Children, Ansell Healthcare Europe, World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe.  Hot Banana Software Inc. is profitable and privately held. For more information, visit www.HotBanana.com, or call 866-296-1803.

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CFDJ News Desk 01/03/06 07:05:05 PM EST

Hot Banana Software announced that momentum is building for the search engine friendly, Multilingual functionality of its Hot Banana Active Marketing Web Content Management Suite which has resulted in the signing of three International Channel Partner agreements. The latest Hot Banana Channel Partners are; Neshami Company of Kuwait; Zmart of Delft, Holland; and Information Providers, of Santo Domingo, Dominican Republic.

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