Welcome!

You will be redirected in 30 seconds or close now.

ColdFusion Authors: Yakov Fain, Jeremy Geelan, Maureen O'Gara, Nancy Y. Nee, Tad Anderson

Related Topics: ColdFusion, Cognitive Computing

ColdFusion: Article

"Hot Banana For Agencies"

"Hot Banana For Agencies" offers innovative and unique Landing page & micro site

Hot Banana Software announced a new technology solution - Hot Banana For Agencies - targeted exclusively at online, eMarketing and interactive agencies, as well as traditional marketing and advertising agencies.  Hot Banana For Agencies is designed to help all kinds of agencies manage their unique needs for clients who are running multiple marketing campaigns utilizing multiple time-limited, custom Landing Pages or Micro Marketing Sites.

Hot Banana For Agencies, is a unique technology based on Hot Banana's existing Active Marketing Web Content Management Suite.  Hot Banana is the first Web Content Management solution to offer such a technology dedicated entirely to the needs of agencies, and this announcement follows several other industry firsts by Hot Banana, such as the first SEO friendly Web Content Management solution, the first to include built-in email marketing, the first to integrate Web analytics using WebTrends 7 in 2004, and the first to integrate with a press release distribution service, PRWeb.

 Hot Banana For Agencies includes many powerful data transfer, personalization, testing and measurement features including; Hot Banana's Form Builder (optionally linked to SalesForce.com's CRM); a Landing Page Manager with built-in A/B testing; Micro Marketing Site Manager for mini Web sites of up to 10 Web pages; integrated WebTrends 7 Web analytics; and optional, custom email software integration to 'close-the-loop' on email marketing campaigns (from vendors such as ExactTarget), which can now be measured from end-to-end.

Many agencies are finding that their own in-house custom development technology and services are unable to keep up with the fast-changing Web publishing industry best practices, and that too much technical know-how is needed to publish Web pages. Hot Banana For Agencies is a powerful technology designed to help solve that problem, requiring minimal IT supervision and hence can be implemented by any type of agency, at all levels of technological capability.

Many Clients - One Solution
Hot Banana's marketing agency solution provides one simple interface through which the agency can manage dozens of clients and hundreds of Landing Pages and Micro Marketing Sites. Much of Hot Banana's core Active Marketing Web Content Management functionality is available to the agencies' non-technical users, which means that there's a considerable amount of tried and tested CMS functionality behind this product. Each client can have its own branding, design templates, database access, Web analytics, subscription lists, campaigns, custom forms, reports, and more.
More sophisticated agencies will be able to leverage Hot Banana Forms which can be added to any Web page for acquiring and converting leads, and for transferring and storing essential information to a database or CRM where it can be analyzed and segmented. Web analytics, email and SEO tools can also be easily added, if required.

Hot Banana For Agencies offers a simple, repeatable and scalable Web publishing process, based upon best practices from Web Content Management. By using Hot Banana For Agencies, Landing Pages and Micro Marketing Sites can have unrestricted custom creative added, and the pages can be published fast, efficiently, cost effectively and consistently. An agency would also be able reuse Landing Pages again and again, reducing their existing Landing Page cost model and setting up archives of reusable templates or pages for future projects.

In support of Hot Banana For Agencies, Hot Banana will provide an optional grey-labelled version of the software, training and ongoing education. If the agency sees a fit, they can also become an official Hot Banana Channel Partner, which enables them to resell the software or build full Web sites, Intranets and Extranets for their clients using Hot Banana's complete Active Marketing Web Content Management Suite.

"Today's agencies survive on their ability to quickly and successfully deploy a wide variety of eMarketing campaigns for a broad range of clients, all at the same time," says Krista Lariviere, President and CEO, Hot Banana Software Inc. "These campaigns can be for Search Engine Marketing such as Google Adwords, email marketing, banner ads, online surveys, new product launches, competitions, promotions and numerous offline promotions.  All these campaigns should have a custom Landing Page and some may need custom Micro Marketing Sites, but an easy technology to do this doesn't readily exist today. Our research has shown that agencies use a variety of means to create Landing Pages and Micro Marketing Sites.  The majority of the methods are low technology solutions, unable to properly leverage sophisticated tools, such as measurement, data capture, forms, surveys, A/B testing, reporting and Web analytics. As a result, we've seen many agencies struggle over the need to quickly publish simple one-off promotional Web pages."

"Many marketing agencies use either a low-end, ISP Landing Page template solution with oddly named domains," added Krista. "Or, they use custom developed code and expensive developer resources for each page. Hot Banana provides a low cost, scalable, repeatable technology solution for marketing agencies to create professional, results-orientated Landing Pages and Micro Marketing Sites."

Hot Banana For Agencies is available On Demand (Software as a Service - SaaS), from $475 per month.  A licensed version of Hot Banana For Agencies is available on request.

More Stories By ColdFusion News Desk

CFDJ News Desk monitors the world of ColdFusion to present developers with updates on technology advances, new features and performance enhancements concerning ColdFusion, business trends, ColdFusion-related products, standards discussions, and industry commentary.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
SYS-CON Australia News Desk 02/28/06 01:01:39 PM EST

Hot Banana Software, announced a new technology solution - Hot Banana For Agencies - targeted exclusively at online, eMarketing and interactive agencies, as well as traditional marketing and advertising agencies. Hot Banana For Agencies is designed to help all kinds of agencies manage their unique needs for clients who are running multiple marketing campaigns utilizing multiple time-limited, custom Landing Pages or Micro Marketing Sites.

@ThingsExpo Stories
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, added the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor analytic...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.