NOVI, MI -- (MARKET WIRE) -- 08/23/06 -- Eternal Image (PINKSHEETS: ETIM), the world's first manufacturer of caskets and urns featuring licensed images, today announced it has selected a.s.a.p.r., inc. for public relations representation. The firm is tasked with creating and implementing public relations strategy and marketing support for the launch of its new product line.

"One of the most important aspects of our launch will be reaching a diverse group of audiences, and we selected a.s.a.p.r. for its experience in bringing a wide selection of products to market successfully," said Clint Mytych, president of Eternal Image.

a.s.a.p.r., inc. is a full-service public relations and marketing firm located in Sharptown, Maryland on the Eastern Shore of Maryland. Founded in 1996 in Philadelphia, the agency manages the accounts of national and regional companies, both private and public, including Blood Bank of Delmarva, Building Q, Camp Odyssey @ Salisbury School, Eternal Image, Handy International, Liberty Property Trust, Pugster Jewelry, Silliker Laboratories, University of Maryland Eastern Shore and WESM-FM Public Radio.

For more information about a.s.a.p.r, please call 410/883-2000 or visit www.asapr.com.

For more information about Eternal Image and/or its hospitality plans for the NFDA Show, call 888-6-CASKET. Information about the product line can be found at www.eternalimage.net.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business.

Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Investor Contact:

Integrity IR Services
Peter McGoldrick
integrityir@optonline.net
Phone: 516-825-6516
Fax: 516-825-2254

Media Contact:

Robbie Tarpley Raffish
a.s.a.p.r.
410/883-2000 (office)
410/430-9705 (cell)