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ColdFusion Authors: Yakov Fain, Jeremy Geelan, Maureen O'Gara, Nancy Y. Nee, Tad Anderson

Related Topics: Mobile IoT, Java IoT, Agile Computing, @CloudExpo, @DXWorldExpo

Mobile IoT: Blog Post

Every Entrepreneur Must Know #DigitalMarketing | @ExpoDX #AI #IoT #IIoT #API #DigitalTransformation

Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea

Five Reasons Why Every Entrepreneur Must Know a Bit of Digital Marketing

Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea. But, without knowing anything about digital marketing, you may not be able to reach out to investors and target audiences. You can follow the following basic points to know the significance of digital marketing even if you are not doing it on your own.

Digital marketing was once limited to a few medium and had a limited budget, but has grown exponentially within a decade. According to IronPaper.com, it is speculated that digital marketing industry is about to cross the 103.37 billion mark by 2019. The increasing number of eCommerce websites and the innovative solutions offered by entrepreneurs around the world is contributing further to the industry.

The merchants need to maximize their reach to the masses, attract communities across the seas, and sell their products. To serve them with the best possible solutions, digital marketers have devised different ways of showcasing and promoting products across the internet.

The technological advancements in handheld devices and instant internet connectivity have created endless opportunities for the entrepreneurs as well. Previously, a person could have only aimed to go bigger and serve multinational communities, but now they have powerful eCommerce platforms, tools, and marketing strategies to do so effectively, efficiently, and economically.

The entrepreneurial mindset has not only impressed the male community, but the females as well. Women, who were confined to homes and nearest offices, can now take a leap to join the global community of sellers, innovators, and service providers. They can craft products of their own, market them, and sell directly to the end user. Thus, save a lot by removing the middlemen and exploiters. They can either start with an eCommerce website by selecting among the top trending products, or showcase their handicrafts, calligraphy, artistic masterpieces, writings, dressmaking, or anything they were dreaming about since long.The digital marketing proves to be angel wings for them to fly free and trade without cultural, ethnic, or social barriers.

Digital marketing takes a whole lot of mediums, strategies, and methods to market a product or service to the masses. Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea. But, without knowing anything about digital marketing, you may not be able to reach out to investors and target audiences. This can restrict you from taking decisive measures about your startup. This can be a reason, whereas more are discussed below in this article. Please follow through the points to know the significance of digital marketing even if you are not doing it on your own.

1. It helps you hire the right resources
Hiring marketing professionals or signing contract with a digital marketing agency is useless if you are not familiar with the basics of online marketing. Digital marketing is a vast field where every agency has a set of expertise. Some are better at email marketing, some at SEO and SEM, where others may depend upon paid advertising on Google, Bing, and Yahoo. How may you come to know an agency or personnel is going to help you promote? By knowing a bit about it may enable you to ask the tricky questions, evaluate their expertise, and hire the one that best understands your startup needs.

2. Know marketing updates and happening
Marketers are dedicated to their field and keep themselves updated about all the happenings around the industry. In most of the areas, they are restricted to carrying on activities exactly as they have planned in the strategy. And, for this reason, they give you an alternate solution for a problem, but you don't understand and let them manage on their own. For example, if you rely heavily on search engine traffic, but unaware about how the algorithm works, then you may be unable to alter the strategy that avoids a Google penalty.

Get to know more about the digital marketing, the practices followed by experts, and check if your company complies with the rules or not. It is the responsibility of a marketer and being a founder or CEO, you can take a lead in knowing the latest trends and practices to get on the right track.

3. Come up with strategies your marketers are reluctant to talk about
An entrepreneurial mindset believes in innovation, whereas marketers may stick to a defined strategy and rush to achieve the given targets. Entrepreneurship is only about achieving your goals. You may seek excellence in every domain. For example, a marketing agency may track and report the number of traffic, conversion rates, and sales. But, you may want to dig into product branding where figures may not be among your primary considerations.

By studying a bit about digital marketing, you can inject a strategy in an innovative way others might never have imagined. For example, marketers are straightforward in selecting a strategy. They may select techniques for your health niche website that are proven successful in your industry, but not talk about anything that is not applied before. They are limited to the common practices and going ultra wires is impossible for them.

Being well aware of the strength and uniqueness of your product, you can narrow down marketing strategies to send a strong message instantly to your targeted users. Find new technologies and introduce them to your business like live streaming app for events, product launch, demos, etc. Try different channels where people literally understand, appreciate, and consume your innovative products.

4. Supervising marketing activities become easier
Being a steward of a startup, you must know what's going on in the marketing department. The lack of basic knowledge about digital marketing will make you believe 'all is well'. But, the situation may be entirely different. For example, an increased conversion rate may represent a perfect picture of your business, but it may be the result of a major decline in regular visitors. An ideal sales figure is the one that coincides with a realistic amount of traffic to your website.

In the same manner, social media advertisement may be getting you an extended reach, which may seem to be quite satisfying, but on the other hand, you may want to reach a focused community rather than the masses. Without exposure to the digital marketing world, you cannot know which promotional medium or campaign can bring you rewarding results. Get to know a little bit, and question your marketers right away. Compare their explanation with those recommended by other experts in blogs, articles, forums, and guides, and decide either your marketing team is moving in the right direction or not.

5. Market yourself in addition to your brand
Behind every successful business, there is a sharp mind. Aperson, male or female, who aspires to make his or her dreams come true, is the source of inspiration for many. People like to follow them, the way they think and make decisions. With the power of digital marketing, you can establish a brand out of your personality along with the products. It allows you to explore the power of social media, interact with potential consumers and followers, and become an influential personality.

Digital marketing is not limited to social media alone. You can share your journey, success story, career goals, and motivate the youth to pursue entrepreneurship with a personal blog, podcast, YouTube channel, or on a forum.

Final Thoughts
Entrepreneurship is not just an ordinary business. It is about innovating an exemplary solution for a problem masses are suffering from. Business is truly based on capital, whereas entrepreneurship makes you take a risk with someone else's funds and investment. So, it puts more burden, and in fact a responsibility on you, to take a lead in every aspect of your startup and successfully take it to a planned destination.

Hiring digital marketing professionals for your startup is not enough. Getting in the loop, following activities of your marketing team, and giving them a ‘go ahead' is fine. But doing all these blindly, without knowing the technical aspects, and cause and effects of marketing are among the great sins of leading a startup. In this article, I have tried to highlight some of the reasons that may compel you to be familiar with most of the digital concepts rather than staying dumb among your startup team.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By Paul Simmons

Paul Simmons is a eCommerce Web designer who works for "FMEAddons". FMEAddons is a eCommerce web development company specialized in WordPress, WooCommerce, WordPress and OpenCart. They develop free and premium extensions to meet the basic requirements of e-stores. https://www.fmeaddons.com/woocommerce-plugins-extensions.html

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