|By Dave Wolf||
|January 31, 2008 04:00 PM EST||
To quote Bob Dylan, “the times they are a changin’.”Less than 10 years ago, still in its infancy, the Internet was a land of promise for businesses. Companies saw bright new ways to increase their agility, reach more customers and to deliver new, never before seen services. Unquestionably since then it has transformed the way consumers and businesses exchange information and has become a vital part of nearly every organization’s communication and operational architecture. Through the proliferation of Web-based applications, many companies have been able to expand their global footprint, empower and improve their business processes, and strengthen connections with customers, employees and partners.While the Internet has become a critical catalyst for business advancement, and despite its widespread adoption, many organizations have found it to be incredibly primitive as a business platform. Trying to use traditional HTML for serious enterprise business applications, for which it was never designed to support, has shown significant chinks in its armor. For one thing, HTML is non-extensible and cannot be customized to support special needs. More important though, traditional HTML page-based Internet applications inhibit interaction in the interface; pages are slow to load, processes require multiple steps, and a small, standard set of controls limits the ability for developers to create truly engaging, user-friendly applications. These limitations do not allow for a dynamic user experience and lessen productivity, while causing frustration as users try to complete online tasks. One consequence of this frustration is process abandonment, which negatively impacts the bottom line. For businesses used to a wide range of high-performance features from desktop applications, these traditional Internet applications are more cumbersome to use than their desktop counterparts. Going hand-in-hand with higher process abandonment rates are lower adoption rates, which limit an organization’s ability to realize a return on their technology investment. However, the next generation of Web application development is gaining attention and counteracts the limitations set forth by traditional Web development. Rich Internet applications (RIAs) fulfill the promises of the Web and deliver a platform for immediate feedback, greater usability, and a better user experience. RIAs combine the ubiquity of the Web browser with the richness of user interface elements found in traditional desktop applications, creating a truly interactive, engaging and sticky environment perfectly suited to deliver today's business applications. As software developers have moved from traditional packaged desktop applications to a Software-as-a-Service (Saas) delivery model, users are clamoring for access to a number of compelling features that make using SaaS an easier decision. According to research group Gartner, by 2010, 60 percent of new applications will include RIA capabilities, meaning support for user interfaces that look very much like native interfaces, including sliders, calculators, and radio buttons. For software companies looking to provide better service to their customers, RIAs will provide a more strategic advantage.RIAs speed time to development, are easier to use, simple to deploy, offer significant cost savings, increase productivity, and fuel efficiencies – all while providing an engaging end-user experience. While many businesses have begun to experience the power of RIAs for customer-facing software to provide a better level of interaction with customers, there’s also a powerful argument why they should be incorporated into back office mission-critical processes to further drive business results.They Have Staying Power
The rich Internet application is the next evolution in Web development and is here for the long haul. RIAs are attracting attention because users easily interact with them, they enable interactions that HTML can’t, and – despite their youthful stance – they get business results. Consumers have gotten a taste of RIAs and management theory suggests that better experience leads to higher profits, leading more businesses to strive to deliver a fantastic end-user experience. According to a recent report from Forrester Research, 52 percent of online consumers have used highly interactive applications such as Google Maps and Zillow. Organizations that do not provide users with content and services in an engaging and interactive interface will find their customers high-tailing it for competitors that do provide a better user experience. RIAs also shine as tools for managing the quality of the user’s experience. There’s a growing focus on the importance of experience and the realization by many businesses across multiple industries that it matters as much as the functionality. As the lines between work and home continue to blur, people expect their business applications to have the same dynamic power as the Web-based consumer applications they’re using everyday.Also contributing to RIAs’ staying power is the strong industry support from software giants such as Microsoft and Adobe Systems. Rich Internet applications are another step in the Web’s evolutionary process and are being spearheaded by Adobe’s Flash/Flex and Microsoft’s Silverlight/.NET. As a result, these solutions enable developers to create more interactive, dynamic, and engaging user experiences that increase user satisfaction and encourage greater productivity.Further illustrating RIAs’ capacity for continuance are the hardware devices permeating the market. Apple’s iPhone, Hewlett-Packard’s interactive Canvas, and the Microsoft Surface are perfect examples of devices designed to host RIAs. RIAs work with existing technology infrastructure and extend the capabilities of the browser with a rich client such as Flash player. RIAs can be distributed across a broad range of devices including Pocket PCs, Palm Pilots, and Sony PlayStation while delivering a consistent user experience across all platforms and devices without requiring any extreme modifications.When the software is being developed by industry leaders, and hardware manufacturers are designing devices that enable users to take advantage of the technology wherever they are, it is evident that RIAs are indeed the real deal and here to stay.They Drive Customer Loyalty
The powerful digital platforms offered through RIAs are also invaluable for the marketers whose job it is to build brands. With the expanding role of the chief marketing officer moving beyond advertising, brand management, and market research, many senior marketers are busy managing the rise of new media, the growing number of sales and service touch points and the fragmentation of customer segments. A recent McKinsey Quarterly report notes that as the forces of marketing proliferation gather strength, it is requiring a broadening of the CMO’s role.A critical component of that role is an understanding of new technologies such as RIAs that respond to customers’ needs, can transform the way marketers build brand relationships, and deliver an experience that exceeds customer expectations, encouraging them to spend more time and money when patronizing a company Website. Z + Partners, a marketing, research, and forecasting firm located in Brooklyn, N.Y., recently conducted an analysis of the top 20 global brands, revealing that each spends less on marketing than its next nearest competitor. The same analysis illustrated they all spend on average 18 percent more on IT infrastructure than their nearest competitor. For many business, what this means is that RIAs may be the new glue that holds brands together.RIAs can create more passionate users, causing a social epidemic that extends the marketing reach. When the end-user experience is enhanced, people are excited and pass along the message of what they’ve liked, thereby igniting buzz and increasing brand awareness. Users engaged in an application that is intuitive and familiar are also more likely to spend more time using the software. As a result, process abandonment decreases, and, by easing transactions, they are likely to spend more.
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
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Oct. 6, 2015 12:00 PM EDT Reads: 225
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 6, 2015 12:00 PM EDT Reads: 215
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Oct. 6, 2015 10:45 AM EDT Reads: 442
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 6, 2015 10:45 AM EDT Reads: 165
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Oct. 6, 2015 10:00 AM EDT Reads: 734
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 6, 2015 09:00 AM EDT Reads: 569
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Oct. 6, 2015 09:00 AM EDT Reads: 133
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Oct. 6, 2015 04:00 AM EDT Reads: 411
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 5, 2015 11:00 PM EDT Reads: 614
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Oct. 5, 2015 01:00 PM EDT Reads: 732
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Oct. 5, 2015 12:00 PM EDT Reads: 579
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 5, 2015 11:45 AM EDT Reads: 453
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Oct. 5, 2015 11:30 AM EDT Reads: 535
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Oct. 5, 2015 08:00 AM EDT Reads: 380
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Oct. 5, 2015 05:00 AM EDT Reads: 735
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Oct. 4, 2015 12:00 PM EDT Reads: 628
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Oct. 3, 2015 01:15 PM EDT Reads: 627
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Oct. 3, 2015 11:00 AM EDT Reads: 420