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Europe Gets Its Own Blog Search: Social Blog Search Engine Launched by Twingly

Twingly uses an innovative anti spam algorithm to be able to only include genuine blog posts and filter out the spam
By Jeremy Geelan
Article Rating:
April 3, 2008 02:45 AM EDT
Reads:
 6,633

'We will have worldwide coverage but are concentrating on being number one in European blog search, both by controlling spam and working with all different languages,' said Martin Källström, CEO at Twingly, the European Internet start-up, as Twingly announced today that it is launching a spam-free blog search engine.

"We want to help people find the good in blogs", Källström added. "Eliminating spam makes the world of blogs more accessible for the readers. Our goal is to facilitate for both bloggers and readers to connect and interact."

Twingly uses an innovative anti spam algorithm to be able to only include genuine blog posts and filter out the spam, said Källström. Twingly also provides so-called social search, where actions of individual users improve the search results of others.

Spam blogs or "splogs" are currently considered to constitute the majority of the blog posts worldwide.

"Until now the market for specialized blog search engines has been dominated by US companies like Google,"  Källström noted, "even though blogging is very big in Europe where these services not always work very well. Now Europe gets its own blog search."

Published April 3, 2008 – Reads 6,633
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Jeremy Geelan

Jeremy Geelan is Sr. Vice-President of SYS-CON Media & Events. He is Conference Chair of the all-new International Cloud Computing Conference & Expo series, of the International Virtualization Conference & Expo series, of AJAXWorld RIA Conference & Expo series, and of the long-running SOAWorld Conference & Expo series. He's founder of Cloud Computing Journal, Web 2.0 Journal, AJAX & RIA Journal and other leading SYS-CON titles. From 2000-6, as first editorial director and then group publisher of SYS-CON Media, he was responsible for the development of all new titles and i-Technology portals for the firm, and regularly represents SYS-CON at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of "Power Panels with Jeremy Geelan" on SYS-CON.TV.

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