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ColdFusion Authors: Yakov Fain, Maureen O'Gara, Nancy Y. Nee, Tad Anderson, Daniel Kaar

Related Topics: ColdFusion, Containers Expo Blog, Virtualization Conference & Expo 2008 East

ColdFusion: Article

Don't Let Inefficient Data Access Undermine Your Virtualization Goals

DataDirect's Robert Steward to Present at SYS-CON's Virtualization Conference & Expo, June 23-24, in New York City

Data center architects naturally seek to employ server virtualization to maximize the use of their hardware systems. An often overlooked factor that can undermine this goal is data connectivity.

75 to 95 percent of the response time now associated with database access can often be attributed to the data connectivity layer — and that’s using traditional, non-virtualized servers. Running multiple virtual servers on a single machine can introduce additional complications involving data access. This presentation will examine the importance of data connectivity in a virtualized environment, and the need to take an intelligent approach to data access in order to truly reap the benefit of a virtualization strategy.

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Speaker Bio: Rob Steward is vice president of research and development for DataDirect Technologies, the world leader in data connectivity and mainframe integration and an operating company of Progress Software (Nasdaq: PRGS). He is responsible for all aspects of the development, strategy and oversight of the company’s data connectivity products including the Shadow mainframe integration suite and the industry-leading Connect family of database drivers and data providers: Connect for ODBC, Connect for JDBC and Connect for ADO.NET.

Rob has spent more than 14 years developing database access middleware, including .NET data providers, ODBC drivers, JDBC drivers and OLE DB providers.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Brian Stevens, CTO of Red Hat; Stephen Herrod, CTO of VMware; Vern Brownell, founder and CEO of Egenera; Simon Crosby, founder and CTO of Citrix XenSource; Hubert Yoshida, vice president and CTO of Hitachi Data Systems; Jeffrey Nick, CTO of EMC; David Greschler, director of Virtualization Strategy for Microsoft; Hal Stern, vice president and distinguished engineer for Sun Microsystems; Andrew Hillier, founder and CTO of CiRBA; Alex Vasilevsky, founder and CEO of Virtual Iron; Jack Zubarev, founder and COO of SWsoft; Stephen Pollack, founder and CEO of PlateSpin; Brett Adam, founder and CEO of rPath; Kevin Brown, founder and CEO of Kidaro; Bob Lozano, founder and Chief Strategist of Appistry; and Harry Ruda, founder and CEO of Desktone.

Sponsors and Exhibitors
SYS-CON's International Virtualization Conference & Expo events are sponsored by the world's leading virtualization technology providers, including:

  • DataDirect (Diamond Sponsor)
  • Intel (Platinum Sponsor)
  • Red Hat (Platinum Sponsor)
  • JBoss/Freedom OSS (Platinum Sponsor)
  • Green Hills Software (Platinum Sponsor)
  • Fujitsu (Gold Sponsor)
  • Novell / Platespin (Gold Sponsor)
  • Ceedo (Gold Sponsor)
  • Software AG (Gold Sponsor)
  • 3PAR (Silver Sponsor)
  • APC (Silver Sponsor)
  • Certeon (Silver Sponsor)
  • Web Age Solutions (Silver Sponsor)
  • WSO2 (Silver Sponsor)
  • Stoneware (Silver Sponsor)
  • AppStream Now Part of Symantec (Expo Sponsor)
  • Astaro (Expo Sponsor)
  • Composite Software (Expo Sponsor)
  • Grid Dynamics (Expo Sponsor)
  • InstallFree (Expo Sponsor)
  • Nastel (Expo Sponsor)
  • Managed Methods (Expo Sponsor)
  • Farata Systems (Expo Sponsor)
  • Splunk (Expo Sponsor)
  • Xsigo Systems (ExpoSponsor)
  • DataSynapse (Expo Sponsor)
  • Mellanox Technologies (Expo Sponsor)
  • Marathon Technologies (Expo Sponsor)
  • MQ Software (Expo Sponsor)
  • RingCube (Expo Sponsor)
  • Reflex Security (Expo Sponsor)
  • Skytap (Expo Sponsor)
  • Layer 7 Technologies (Expo Sponsor)

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at) Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

3rd International Virtualization Conference & Expo 2008 - East
June 23-24, 2008, New York City (

4th International Virtualization Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (

5th International Virtualization Conference & Expo 2009 - Europe
January 26-27, 2009, London, England (

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Alan Chhabra (Egenera), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Andy Astor (EnterpriseDB), Ariel Cohen (Xsigo Systems), Bill O’Connell (IBM), Bill Scarborough (VMware), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Brian Martin (IBM), Brian Stevens (Red Hat), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), Chris Wiborg (Cisco), David Kleidermacher (Green Hills Software), Donato Buccella (Certeon), Dror Gill (Ceedo), Eric Newcomer (IONA), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (, Johan Nordin (Volvofinans), John Goodson (DataDirect), John Senor (iWay Software), John Stetic (PlateSpin/Novell), JP Morgenthal (Avorcor), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Daniel (Parallels), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Maneesh Jain (3PAR), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Max Waxman (EMC), Max Yankelevic (Freedom OSS), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Paul Vasquez (VMware), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Prasad Rampalli (Intel), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Rick German (Stoneware), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stefanos Damianakis (Netrics), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems).

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SYS-CON's Virtualization News Desk trawls the news sources of the world for the latest details of virtualization technologies, products, and market trends, and provides breaking news updates from the Virtualization Conference & Expo.

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