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Internet Broadcasting Names Libby Freligh VP Product Marketing

Former Brightcove Executive Will Direct Product Development, Marketing, Strategy as Company Announces Next Generation of Its Platform

SAINT PAUL, Minn., Aug. 5 /PRNewswire/ -- Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, announced today the appointment of former Brightcove executive Libby Freligh as VP Product Marketing.

Libby Freligh will oversee all of Internet Broadcasting's product marketing activities, including product development, new market development, and go-to-market strategies. The addition of Freligh allows the Company to accelerate its strategic shift as it creates the next generation of its media platform. Through that shift, IB will offer a range of products, content and services that seamlessly address the needs of the complete web ecosystem -- end-users, publishers, and advertisers. Freligh will report to Jeff Kimball, the Company's Chief Operating Officer.

Welcoming Freligh's appointment, Kimball said: "With her extensive experience creating market-defining new technologies and solutions, Libby is the ideal addition to the IB team. Libby's first task will be to leverage our highly optimized, proven architecture to develop and launch new products and solutions that meet the needs of today's and tomorrow's Web publishers and advertisers. Product Marketing is becoming one of the cornerstones of the new IB, and Libby is exactly the right person to lead us. I'm very excited about the value and innovation we'll be bringing to our partners over coming months and years."

Libby Freligh said: "The IB team has the perfect mix of talent, expertise, commitment and vision. By combining the IB technical team's new thinking with their deep technical experience building enterprise platforms, we have the opportunity to redefine a range of technologies so that our media partners can leverage the Internet in far more productive, intuitive, and interesting ways. I've been very lucky in my career, working on truly innovative technologies with unbelievable teams, but I'm more excited than ever about what we plan to deliver to the IB market."

Freligh has extensive experience managing new products and developing new markets. Most recently, she built Brightcove's evangelism, account and launch management functions. Prior to that, she was the product manager in charge of Macromedia Flex, Allaire and Macromedia ColdFusion and Allaire Spectra. Her tenure at Brightcove began in 2005 where she was responsible for helping customers define and manage the resources necessary to successfully launch new video initiatives across a range of verticals -- music, print publishing, cable television and web publishers. She left Brightcove after spending the last year in London helping to develop the EMEA market and managing over a dozen UK media properties including The Telegraph, Channel 4, British Sky Broadcasting, The Guardian, ITV, Hachette Filipacchi and others.

About Internet Broadcasting

Established in 1996, IB is a leading local media network that builds powerful solutions -- products, content, and services -- that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success. In June 2008, the IB Local Network was comprised of over 46.3MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet. For more information, visit http://www.ibsys.com.

    FOR FURTHER INFORMATION, PLEASE CONTACT:
    Ayme M. Yaiser
    VP Strategic Marketing & Communication
    Internet Broadcasting
    646.562.5908

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Internet Broadcasting

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