Design is the single most important criterion that determines a successful web application, yet web application development tools are totally oriented around programming and exclude designers from all but the initial stages of the development life-cycle.

There is growing debate now emerging: do designers need to learn programming or do programmers need to learn design? The profound difference in these two disciplines makes such hybrid skills extremely unlikely. Time, then, for a new paradigm, where web application development is abstracted into a primarily design-focused discipline, with programmer input reduced to a relatively small, though necessary part of the process.

This presentation will explore this issue in detail and, through our own company's case studies, show how, in addition to ensuring that the designer retains control throughout the development life-cycle, such a paradigm switch can demonstrably realize major benefits including:

- much faster development times
- significantly lower maintenance overheads

Challenging the conventional wisdom of the mainstream web development community, this presentation will be of interest to anyone struggling with effective integration of design and programming.

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Speaker Bio: Rob Tweed is a director and co-founder of M/Gateway Developments Ltd, a UK company specializing in Web, internet and integration technologies since 1996. He has assisted major companies worldwide to develop enterprise-scale Web applications and is the developer of the design-focused Enterprise Web Developer (EWD) AJAX development framework.

Conference Faculty - A Who's Who of AJAX Technology Rock Stars!
AJAXWorld RIA Conference & Expo faculty alumni include such notable speakers as: Brad Abrams (Microsoft), Danny Allan (Watchfire), Jean-Francois Arcand (Sun Microsystems), Roland Barcia (IBM), Jeffrey Barr (Amazon), Robb Beal (Lazslo Systems), Sumeer Bhola (IBM), Robert Boedigheimer (The Schwan Food Company), David Boloker (IBM), Jeff Brown (G2One), Shane Bryzak (JBoss), Bob Buffone (Nexaweb), Kurt Cagle, Kord Campbell (Splunk), Max Carlson (Lazslo Systems), Marco Cassario (Adobe), Andre Charland (Nitobi), William Cava (Ektron), Frank Cohen (PushToTest), Lauren Cooney (IBM), Rod Cope (OpenLogic), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Andrew Donoho (IBM), Jon Doyle (CommuniGate Systems), Andreas Ecker (1&1 Internet AG), Yakov Fain (Farata Systems), John Fallows (Kaazing), Jon Ferraiola (OpenAjax Alliance), Giuseppe Ferrigno (MomentumSI), Lou Fox (Blue Wolf), Anthony Franco (EffectiveUI), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Andrea Gazzaniga (Funambol), Evan Gerber (Molecular), Joshua Gertzen (ThinWire), Becky Gibson (IBM), Michael Girouard (Magnani Caruso Dutto), Paul Giurata (Catalyst Resources), Ted Goddard (ICEsoft), Sue Googe (Edream Solutions), Jeremy Grelle (SpringSource), Mike Grushin (SharpStyle Labs), Arun Gupta (Sun Microsystems), Andi Gutmans (Zend), Kevin Hakman (Aptana), Bert Halstead (Curl), James Harmon (Object Training Group), Jeff Haynie (Appcelerator), Mark Heid (IBM), Christian Heilmann (Yahoo), Billy Hoffman (HP), Kevin Hoffman, Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Dietrich Kappe (Pathfinder), Chris Keene (Wavemaker), Renat Khasanshyn (Apatar), Scott Kirkwood (MomentumSI), Peter Kirwan (Webmetrics), John Krahulec (ConceptSolutions), Senthil Krishnapillai (Sybase iAnywhere), Steve Maryka (ICEsoft), Mark McIlvane (Velocent Systems), Eric Miraglia (Yahoo), Stewart Nickolas (IBM), Peter Nickolov (3Tera), Emil Ong (Caucho Technology), Mike Padilla (Vanguard), Sriram Padmanabhan (IBM), Guy Peled (Gizmox), Adam Peller (IBM); Olivier Poupeney (DreamFace Interactive), Hooman Radfar (Clearspring), David Rapperport (Quest Diagnostics), Scott Regan (Sonoa Systems), Mark Ric (Kaazing), Asaf Saar (SAP Labs), Chris Schalk (Google), David Schlesinger (ACCESS), Joe Stagner (Microsoft), Jeff Tapper (Digital Primates IT Consulting Services), Shashank Tiwari (Saven Technologies), Ian Tomlin (NDMC), Lars Trieloff (Day Software), Rob Tweed (M/Gateway Developments), Coach Wei (Nexaweb), Matthias Wessendorf (Oracle), Chris Williams (Aptana), Dev Worah (Virtusa).

Sponsors and Exhibitors
SYS-CON's AJAXWorld RIA Conference & Expo events are sponsored by the world's leading AJAX technology providers, including: 3Tera, Adobe, AJAX Matters, Amazon.com, Appcelerator, Apress, Backbase, Bindows, ComponentArt, Conference Guru, Cynergy Systems, DreamFace Interactive, Dynamic Toolbar, Etelos, Extension Media, Farata Systems, Flash Goddess, froglogic, GoingToMeet.com, Google, Helmi Technologies, IBM, ICEsoft, ILOG, Infragistics, IT Mill, ITtoolbar, JackBe, JetBrains, Kaazing, Kapow Technologies, Krugle, Lazslo Systems, Lightstreamer, M/Gateway Developers, Methods & Tools, Microsoft, Nexaweb, OASIS, OpenSpot, OpSource, Oracle, Parasoft, Passport Corporation, PushToTest, qoodxoo, Quasar Technologies, Rearden Commerce, Servoy, SmartClient/ Isomorphic Software, SnapLogic, Sun Microsystems, Tele Atlas, telerik, The Thomson Corporation, ThinWire, TIBCO Software, TileStack, Universal Mind, Vertex Logic, Visible Measures, Visual WebGui, Web Spiders, Webtide and Zapatec.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

AJAX & RIA Technology Providers and Contributors in 2008-2009
The following companies are among the providers and contributors of AJAX & RIA technology: 1&1 Internet AG, 3Tera, 4D, Accenture, ACCESS Systems America, AccuRev, Active Endpoints, Active Inquiry, ActiveState, Actuate, Adaptive Blue, Adaptive Path, Adobe, Agitar Software, Ajax13, Akamai Technologies, Alfresco, Allurent, Altova, Amazon.com, AppApliance, Appcelerator, Appeon, Apple, Applibase, Apress, Aptana, Ask Pivot, ASPAlliance, Asperon, Astreya, Altassian Software Systems, Avenue A/ Razorfish, Aztecsoft, Azul Systems, BackBase, Barracuda Networks, Baynote, BEA Systems, Black Duck Software, Blogtronix, BlueFolder, BlueTie, Borland, Bottomline, Bungee Labs, CambrianHouse, Canoo Engineering AG, Cassatt, Cast Iron Systems, Catalyst Resources, Cenzic, CG Principals, Cherry Road Technologies, Chordiant Software, CIGNEX Technologies, Cisco Systems, Cision, Citrix Systems, Claria Corporation, Clearspring, CMS Watch, Codign, Coghead, Cognizant Technology Solutions, ComponentArt, ComponentOne, ConceptSolutions, Conduit Connect, Conference Guru, Coradiant, CoreSpeed, Corizon, Crescendo Networks, Crosscheck Networks, CSS Group, cStar Technologies, CSW Group, Curl, Cynergy Systems, Dassault Systems, DataDirect, Day Software, dCongo, deCarta, Dragonfly Software Solutions, DreamFace Interactive, Dynamic Toolbar DTX, DynaTrace, E*Trade, Edream Solutions, EDS, EffectiveUI, Egnyte, Elastic Path Software, Elementool, eLink Business Innovations, EMC, Encanvas, ESRI, ESRIA, Etelos Systems, etouch, Evans Data Corporation, Ex Machina, Exadel, eXo Platform SAS, exorbyte, Experian, F5 Networks, FAST, Feedback FX, Fig Leaf Software, Fiorano Software, FiveRuns Corporation, Foedus, Foldera, Force10 Networks, Fortify Software, Forum Systems, Fotango, Freewebs, froglogic, Funambol, FundingPost, Fusion Technologies, GemStone Systems, Genuitec, Gizmox, Glassbox, Global Computer Enterprises, GoGrid, Gomez, Google, GreenHat Software, GreenPoint, GroupLink, Groupware Technology, HCL Technologies, Helmi Technologies, Hitachi, HP, Hurox, Hydus, Ibiza Software, IBM, ICEsoft, IDV, idyna TECH, IEEE, ILOG, Impetus, iNetOffice, Infinlogic, Infragistics, Ingres, Inimit Technologies, Innominds Software, Innoopract, Instantiations, Intel, IntelliObjects, Intellium, Interactive Networks, InterSystems, Intuit, IONA, IP Unity, Isomorphic Software, IT Mill, ITtoolbox, Izenda, JackBe, JadeLiquid Software, Jaduka, JasperSoft, Javeline, JBoss, JetBrains, Jive Software, Joomla!, Kaazing, Kapow Technologies, Kasamba, KCSA Worldwide, Keane, Keynote Systems, KNOVE Software, Krugle, Laszlo Systems, Lawson Software, layeredtech, LeapTag, Levanta, Liferay, Lightstreamer, Liobridge, Lombardi Software, Lookout Software, M/Gateway, Mainsoft, Mapsolute, Marathon Technologies, MaxiScale, MB Technologies, Mercury Computer Systems, Metia Software, Microsoft, Midnight Coders, Mindquarry, Mindshare, MindTouch, Molecular, MomentumSI, Murano Software, NDMC, Neocleus, Neotys, Netfective Technology, Netmite, Newput Corporation, Nexaweb, Nextapp, NextAxiom, Nirvanix, Nitobi, Nokia, Northwoods Software, Novell, Novulo, NSIcom, OASIS, ObjectWave, OHM Systems, One Team Technologies, OpenLink Software, OpenLogic, OpenSpot, Openwave Systems, OPNET Technologies, OpSource, Oracle, Originate Labs, OSAF, Parasoft, Passport Corporation, Pathfinder Technologies, Pentaho, Perforce Software, Pervasive Software, Pixsy Corporation, Plaxo, Polaris, Prequent, Primavera Systems, PushToTest, QLogic, Quasar Technologies, Quasidea Development, Quest Software, Racepoint Group, Rackable Systems, Radialpoint, RadView Software, Raining Data Corporation, Real Networks, Reareden Commerence, Recursion Software, Red Hat, Roaring Penguin Software, Roundarch, Salesforce.com, Sandvine, SAP, Saven Technologies, Scalix, Semotus Solutions, Serebrum Software, Servoy, SharpStyle Labs, SkyCom Corporation, SkyFire, Skyway Software, SnapLogic, SOA Software, Sofia Technology, Software AG, Software FX, Software Research, SolovatSoft, Sonic Software, Sonoa Systems, SoonR, Sourcio, SpanStrategies, Splunk, SST, Stampede Technologies, Starcom Worldwide, StartForce, Strangeloop, StreamFoundry, Sugar CRM, Summit Software, Sun Microsystems, Sybase, Tavant Technologies, Telcontar, Tele Atlas, telepark, telerik, Tellme Networks, Tersus Software, ThinkFree, Thinwire, TIBCO, TMP Worldwide, TopQuadrant, TansFirst, Trivera Technologies, UI Foundry, Userplane, Valtech, Value Labs, Venyo, Vertex Logic, Vignette, Virtua, Virtusa, Visible Measures, Visual Mining, VMware, Voxeo, WatchFire, Wavemaker, Web Spiders, WebEx, Webtide, Whizlabs Software, Wily, WorcsNet, Wrike, Wrox, WSO2, Xenos, Xignite, Xucia, Xythos Software, Yahoo, Zapatec, ZCubes, Zimbra, ZOHO and Zoovy.