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ColdFusion Authors: Yakov Fain, Jeremy Geelan, Maureen O'Gara, Nancy Y. Nee, Tad Anderson

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Macromedia Standardizes Globally on Salesforce.com to Support Enterprise Sales and Increase Information Sharing

Powerful Integration and Customization Capabilities Attract Macromedia to Leading On-Demand CRM Solution

SAN FRANCISCO, Feb. 28 /PRNewswire-FirstCall/ -- Salesforce.com , the technology and market leader in on-demand customer relationship management (CRM), today announced that Macromedia has improved sales lead management and visibility into marketing campaigns with Salesforce.com. Using the sforce integration platform, Macromedia has also integrated Salesforce.com with its front-end lead generation and back-end marketing systems to further streamline its sales force automation process.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO )

Macromedia is one of the 13,900 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2005.

Macromedia software helps millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences on the Internet, fixed media, and on wireless and digital devices. The delivery of this functionality requires an effective CRM solution to manage leads, increase visibility to opportunities in the pipeline and understand the impact of marketing campaigns and programs.

"As we continue to build our enterprise sales model focused on such growth products as Macromedia Breeze and Macromedia Flex, a primary requirement is clearly the ability to effectively manage leads, track opportunities and share account information," said Don Hunt, senior vice president of worldwide sales, Macromedia. "In considering CRM solutions from several vendors, we wanted a system with an intuitive interface and one that provides at-a-glance views into deals. Salesforce.com met these needs and exceeded our expectations."

In addition, by utilizing sforce, salesforce.com's client/service integration platform, Macromedia was able to integrate salesforce.com with a system of custom Web applications built on Macromedia software such as Macromedia Flash, Flex and Macromedia ColdFusion. Information captured in these applications supporting on line seminars, trial downloads, and requests for information and white papers, automatically flows from Macromedia.com into salesforce.com as a lead. Automated lead assignment and workflow processes drive leads through qualification and sales stages that match each phase of the Macromedia sales cycle.

Besides ease of use, improved visibility, and integration, Salesforce.com's globalization capabilities were a key selling point for Macromedia. Macromedia has implemented Salesforce.com in its North America, EMEA, Latin America and APAC regions. Future plans and projects will focus on enhanced partner enablement, lead management, and bringing additional functional areas such as mobile and devices and pre-sales teams live on salesforce.com

With Salesforce.com, Macromedia is leveraging the benefits of a 17th generation CRM solution, as well as new innovations, including the Customforce.com tool for rapid, easy customization. Using Customforce.com, Macromedia has been able to adapt Salesforce.com to meet their unique needs.

With Customforce.com, salesforce.com provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce.com enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and- click interface. Built into Salesforce.com and Supportforce.com, Customforce.com enables 13,900 companies to leverage the simplicity, power, and success of on demand to create 13,900 unique CRM editions. Customforce.com makes Salesforce.com the world's most customizable CRM.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products including Salesforce.com (http://www.salesforce.com/) and Supportforce.com (http://www.supportforce.com/), the company provides a comprehensive suite of CRM applications to help enterprises of all sizes, industries and geographies meet the complex challenge of sharing and managing information on-demand. Salesforce.com and Supportforce.com are built on the sforce client/service integration platform and include the Customforce.com tool for complete on-demand customization. Sforce (http://www.sforce.com/) and Customforce.com (http://www.customforce.com/) allow customers and independent software vendors to customize and integrate salesforce.com's products, as well as build their own on-demand enterprise applications. As of January 31, 2005, salesforce.com manages customer information for approximately 13,900 customers and approximately 227,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of, and sforce, Customforce.com and Supportforce.com are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Salesforce.com

CONTACT: Jane Hynes of Salesforce.com, +1-415-901-5079, or
[email protected]

Web site: http://www.salesforce.com/

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