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ColdFusion Authors: Yakov Fain, Jeremy Geelan, Maureen O'Gara, Nancy Y. Nee, Tad Anderson

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Cleantech Group Achieves Dramatic Return on CommonSpot Investment

PaperThin, Inc., the leading provider of ColdFusion Web content management solutions, today announced that the Cleantech Group, providers of global market research and financial services for the cleantech ecosystem, has achieved measurable results from its CommonSpot implementation. Cleantech implemented CommonSpot, launched its new website (www.cleantech.com) within 30 days, and realized an immediate return on its investment. The organization shifted the day-to-day management of Web content from IT to marketing. In doing so, marketing productivity and time-to-market improved; IT reduced the number of man hours spent on the website by 98% improving productivity by 1800%; and the organization reduced operational costs by more than $100,000 in the first year.

“We always considered CommonSpot the gold standard. We went from three IT people spending 90% of our time on the website to one person spending 5%. And it took marketing a matter of minutes to use the system. I could take someone off the street today who knew how to use a Web browser and tomorrow they could be managing content. That is really powerful,” said Mike Ewles, managing director of IS for the Cleantech Group. “I don’t want to even think about my life if we hadn’t bought CommonSpot. It was emphatically worth the investment.”

“The state of the economy has placed increased scrutiny on infrastructure purchases such as Web content management systems. Now more than ever, organizations across the board need to justify purchase decisions. Cleantech is just one example of many PaperThin customers that have realized a significant and measurable return on their CommonSpot investment, whether in productivity gains, faster time to market, reduced operational costs, or more cohesive global Web footprints,” said Bob Cellucci, senior vice president of PaperThin.

PaperThin’s flagship product—the CommonSpot Web content management solution—features an intuitive authoring interface, RSS feeds, Blogs, Wikis, and XML publishing and rendering capabilities. The ease-of-use inherent in CommonSpot empowers business users to be self-sufficient and productive, build interactive communities, and achieve faster time-to-market; while its flexibility empowers IT and site administrators to easily adapt the system to meet their complex and ever-changing needs. This enables organizations to be more productive and achieve better business results.

About the Cleantech Group, LLC:

The Cleantech Group pioneered the cleantech investment category in 2002. Today, it accelerates the development and market adoption of clean technologies globally through membership in the largest global network of investors and companies representing more than $3 trillion in assets. Member investors, growth companies/vendors, enterprises, service providers, and others receive access to capital, investment deal flow, market leading research and data, insight, sales leads, human capital, and promotional opportunities. The Cleantech Group also produces the premier Cleantech Forum events worldwide. Details at www.cleantech.com.

About PaperThin:

PaperThin, Inc. is a privately held MA-based company. Founded in 1993, PaperThin’s flagship product CommonSpot™ is a leading Web content management solution that empowers organizations of all sizes to improve productivity and derive more value from their Web strategies. PaperThin’s customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors; and include organizations such as the City of St. Louis, Cornell University, ESAB Welding & Cutting, Hasbro, Mayo Clinic, National Park Service, Orlando/Orange County Convention & Visitors Bureau, Stanford University, University of Wisconsin, US Senate, and the United Way of America. Visit PaperThin at www.paperthin.com.

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